(Source: McLane Company Inc) How To Bring Fuel Customers Inside Your Store 11/12/2015 - By Pat Pape, Contributing Editor -- Thanks to pay-at-the-pump technology, the average convenience store fuel customer spends five minutes or less filling up a gas tank. Some of them will come into the store and buy another product or two, but many simply replace the gas cap, get in and drive away. Every convenience store that sells fuel faces the same challenge: how to successfully entice the fuel customer into the store for just one more purchase. Different convenience retailers have found success-and drawbacks- in the various tools available to attract attention at the forecourt. CHANGES IN LATITUDES...
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